Guest opinion: Distance socially, spend locally – News-Press

Colleen DePasquale

With phase two of Florida’s reopening plan underway, many businesses are beginning to see relief in sight for this difficult period of uncertainty within our community, state and nation.

From hair salons and gyms to restaurants and retailers, employers are eager to reopen their businesses or return to full capacity. It’s a critical step in order to keep employees paid and provide a much-needed boost to our economic recovery. However, we must proceed in a way that ensures the health, safety and sustainability of our region.

Pivot, Adapt, Diversify

Words like pivot, adapt and diversify have become part of our everyday vernacular. While many businesses are able to operate at a larger capacity, most are operating under temporarily adjusted hours or altered operations. In fact, a recent survey conducted by Florida Gulf Coast University reports that more than half of Southwest Florida business firms still have employees working remotely from home.

In order to determine how your business must adjust, you have to know what guidelines are in place as part of the state’s reopening plan and understand at what capacity you can operate. How can you get creative in order to continue serving your customers?

Scenes from downtown Fort Myers at the lunch hour on Sunday, March 29, 2020. Businesses and restaurants are shuttered or are offering take out dining because of the coronavirus pandemic. This is front<br /><a href=Source…

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