If you run a small business for long enough, you’ll need to change the way you think about certain concepts. From customer data to marketing strategies, making adjustments can help you stay relevant. Check out the tips below from members of the online small business community for changing your mindset.
Take a Fresh Look at Consumer Data
Businesses rely on data to draw conclusions about customer behavior. But as times change, you may also need to change the way you look at that data. In this Marketing Land post, Rodric Bradford explores the concept of consumer data during the age of COVID-19.
Think Strategically About Your Content Model
Lots of businesses use content marketing in some way. But do you have an actual content model? If you haven’t thought strategically about this concept yet, it may be time to do so. Robert Rose elaborates in this Content Marketing Institute post.
Grow Your Business with These SMS Marketing Statistics
SMS marketing can be an effective way to communicate with customers. If you haven’t considered this method for your business, learning the facts may help. Jessica Pereira lists some essential statistics in this Startup Bonsai post. You can also see commentary about the post over on BizSugar.
Include Effective Storytelling in Your B2B Marketing
Storytelling is a common tactic in B2C marketing. But it can be powerful when marketing