Are you looking for a way to generate more leads for your business? There are countless ways to grow your audience while increasing sales and engagement on your website. One of the most effective ways to win consumers over is with your website’s homepage.
Your homepage is the first thing consumers see when they type in your URL or find your site through Google. It is also an excellent tool for growing your email lead list and social media following.
When you consider that 3.81 billion people use social media, and the average return on investment for email marketing is 4,400%, it’s easy to why businesses want to find one pivotal point to generate more leads.
Your homepage can do everything we’ve mentioned, and more. Today we are going to explore 4 tips you can use to generate more business leads directly from your homepage.
Let’s get started!
Nail Your Heading and Subheading
When you visit a website, the first thing you see is the heading and subheading at the top of the page. The header is one short sentence that summarizes your brand. The subheading consists of 1-3 sentences and usually contains a value proposition.
Imagine going to a website and having no idea what a company does or how it will help. Would you subscribe to their lead list? Probably not.
Take the time to craft your heading and subheading, so new visitors know exactly what to expect from your company. If you need help creating this part of