Selfmade, Brit + Co’s interactive business course, takes you from business idea to business launch in just 10 weeks with the help of career coaches, successful entrepreneurs, and 1:1 sessions with our very own CEO Brit Morin and Chief Creative Officer Anjelika Temple. Curious about what we learned this week? In collaboration with Office Depot, we’re sharing snippets from each week with all y’all. Get ready to get a sneak peek about all things business models and metrics.
Pricing is branding. “Branding is a mindset and your mindset, not the market, determines how much money you make or don’t make,” says Brit. That means don’t underestimate your value: consider how much time you put into your work, the quality of it, your office expenses, all the hard costs and then a good rule of thumb is to double that number to come up with the price of your product or service.
Don’t play it safe. “There’s this myth that to do something you love means to financially struggle and that’s insane,” says Anjelika. Creative entrepreneurs often have the misconception that because they are lucky enough to do what they love — something they would do for free and still love — that they don’t have to think big. Instead, tell yourself, “I am no longer available for playing a small